Headline:
Confidence in the water starts here.

Subtext:
Swimfast exists to make swimming simple, effective, and enjoyable for adults who want more than endless laps.

Hero Image Suggestion:
Coach beside swimmer, showing feedback poolside.
Alt-text: Swim coach guiding adult swimmer at pool edge.

Story

Swimfast began with a simple idea: adults deserve the same clarity and support as elite swimmers, without the jargon or intimidation. Too often, people try to improve by just swimming more. They get stuck, sore, or frustrated. We created Swimfast to change that.

Values

Our coaching philosophy:

·       Empowerment: Understand what you’re doing and why.

·       Simplicity & Clarity: Focus on the few drills that matter most.

·       Support & Trust: Meet you where you are, with empathy and encouragement.

·       Holistic Coaching: Training includes mindset, nutrition, recovery.

·       Passion & Motivation: Energy that carries you through winter.

·       Technical Precision: Detailed video analysis and step-by-step correction.

·       Confidence Building: From doubt to excitement.

·       Community: Belonging through squad training and shared goals

Values Differentiators and Serv…

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Differentiators

·       Factual: Unique cold-water acclimatisation, hybrid pool+open water training, Johannesburg Winter Squad, personal coach access, printable waterproof cards

Values Differentiators and Serv…

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·       Emotional: Supportive yet precise coaching, see–feel–do approach, reduced anxiety, stronger belonging

Values Differentiators and Serv…

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·       Proof: Before/after videos, SPL/CSS gains, 99% Robben Island success, repeat clients

Values Differentiators and Serv…

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Community

When you train with Swimfast, you’re never alone. You’ll join a supportive group of swimmers who cheer each other on — in person in Johannesburg, and online worldwide.

Proof

“I joined for technique, but I stayed because of the support. I never thought I’d attempt Robben Island — now I’m planning my next one.” — David, Cape Town

CTA

·       Primary: Meet your coach → /about

·       Secondary: See our services → /services

Cross-links: Services, News, Shop